Ahmed Rushdi got married to Humera on November 30, 1963. His wife died in 1992, nine years after Rushdi's death. He belonged to a Sayyid family (a sacred cast in muslims) and was a religious person. Despite of his popularity and fame, Rushdi never had any scandal in his entire career. He had three daughters. His younger daughter, Rana Rushdi used to sing her father’s songs in his presence which always pleased Rushdi a lot. He was against allowing his daughters to adopt singing as a profession. Ahmed Rushdi and Noor Jahan were highest paid singers in their time but Rushdi did not charge those producers and music directors a single rupee, who could not afford him. Famous music director Lal Mohammad made his entry into Pakistan film industry because Rushdi introduced him to different producers which he disclosed after Rushdi’s death. Likewise, poet Masroor Anwer got his first film as Rushdi insisted the music director Manzoor-Ashraf to give Masroor a chance.